Villa and Hut UK SEO Case Study
After improving their Bamboo range site, Villa and Hut UK were keen to improve their main Villa and Hut site. The site wasnt getting many hits, and wasnt appearing for wanted search terms.
Investigation of the site found that the original developer had used the same title/description for every page. Therefore products were not in titles or descriptions, and google omitted all pages from results by default as they appeared the same to it!
Niris altered each page's title/description to make it unique for each page. Product pages' titles and description now describe that product, as you would expect.
Results
| Term | Google UK- | Google- | Yahoo UK- | Yahoo- | MSN |
| Brighton furniture | 4 | 4 | 2 | 16 | 1 |
| Exclusive handcrafted homewares | 1 | 3 | 1 | 3 | 1 |
| Brighton eco furniture | 1 | 1 | 1 | 1 | 1 |
| Brighton homewares | 8 | 10 | 2 | 7 | 3 |
| Eco furniture brighton | 2 | 2 | 1 | 1 | 1 |
| Brighton handcrafts | 6 | 13 | 1 | 4 | NA |
Click on the position to see current standings (correct on 5th Sep 2007).